Meta bans ads for Virginia Woolf play in Spain

(theguardian.com)

101 points | by uxhacker 1 hour ago

11 comments

  • colingauvin 1 hour ago
    We don't have to put up with this. We simply choose to. But our laws could be whatever we want them to be.
    • tygon 59 minutes ago
      Unfortunately, "we" is often those with the monetary means to make their voice heard.
      • ericmay 33 minutes ago
        Well you can also just stop using these products. I don't have or use Facebook, Instagram, Whats App, Reddit (since they removed old.reddit.com unless you have an account), TikTok, Snap, or anything else.

        Folks want Facebook or whatever to be regulated into some perfect idea they have in their heads of how it should work and how it should be regulated. Sorry, many people have many views on that, and you're never going to be happy with an outcome. Even this article - Facebook is complying with EU rules/regulations and now you're not happy that your voice isn't heard through your preferred form of political activism. If Facebook allows this content, they break EU laws, or they have to allow some content you disagree with and now you're mad.

        I don't know why people, right, left, or sideways keep putting up with this stuff.

        • pixl97 4 minutes ago
          >I don't have or use Facebook, Instagram, Whats App, Reddit

          There is a particular amount of economic privilege in this statement. While I am a person who doesn't use those services (and recently stopped using reddit), a large number of people are required to use those services for their job, so they can get money, so they can put food on the table.

          Worse these companies ingrain themselves into a lot of physical locations and data collection from other sources so your not free of them.

          Individual boycotts rarely work, even ones that attract attention from a good number of people, companies are better at waiting than individuals seem to be. Political action has a much higher likelihood of success when driven by smaller motivated groups.

        • dgellow 20 minutes ago
          That has absolutely nothing to do with the EU regulation that requires to label political ads and restricts targeting technics
          • ericmay 16 minutes ago
            Yes it does. You're using the product and seeing the ad. You and others are mad that the product is complying with the regulation in a way you don't prefer. Stop using the product, and no ad is there to be seen and none of this matters.
            • dgellow 14 minutes ago
              I don’t use meta’s products. The issue has absolutely nothing to do about an ad ban. There is no ban of political advertising in the EU.
              • ericmay 13 minutes ago
                Ban/regulation, whatever. It's in the article and comments. Whatever you want to call that.
                • dgellow 9 minutes ago
                  > When the newly reopened Teatre Raval, which seats 193 spectators, asked Meta, the parent company of the two social media sites, why its publicity had been blocked, it was told “any mention of civil rights, feminism or social reform [topics that are central to Woolf’s work] are usually classified as ‘social topics’ by our automatic system” and are filtered out.

                  That’s Meta response. There is no mention of any regulation in that article.

          • eithed 16 minutes ago
            Same here - idk why are people jumping on the wagon of attributing the restriction to EU regulation. Looks to be a US compliance banning social topics that Trump administration is pursuing (but again, idk if that's the case)
        • TacticalCoder 7 minutes ago
          > Well you can also just stop using these products. I don't have or use Facebook, Instagram, Whats App, Reddit (since they removed old.reddit.com unless you have an account), TikTok, Snap, or anything else.

          I don't have any of those but I do need one messenger to communicate with my buddies in the EU. As I'm a "fuck the Zuck" person and an "ABM" (Anything But Microsoft), Telegram is my poison.

          I don't have any doubt: I know it's not E2EE (and I doubt that one-on-one encrypted communication --it's a setting you MUST turn on-- in Telegram is actually really E2EE).

          But Telegram is neither from the Zuck nor from Microsoft, so that's a big win for me.

          Also basically everyone in the EU has Telegram now.

      • alt227 30 minutes ago
        "We" is a massive group of people who all have wildly different ideas. Saying "laws could be what we want them to be" is highly subjective depending on who the "we" is at that current time.
        • pixl97 3 minutes ago
          Yea, people use We as the royal we quite often. What "people" miss about the royal we is it works much better when you have lots and lots of money.
    • p-e-w 41 minutes ago
      At this point, I suspect that comments like this one are part of an astroturfing campaign by the ruling class.

      It’s the same bullshit as “we could stop climate change if only we bothered to bring cloth bags to the store instead of picking up a disposable plastic bag each time”.

      “We” don’t have any power. And once you accept that, you can stop blaming yourself and your neighbors for the world you live in, and direct your anger where it belongs.

      • chneu 27 minutes ago
        The power is with the people. It only takes about 1/4th of a community enact massive change.

        Your take is exactly what keeps people apathetic and reliant on others.

        "It's someone else's fault and someone else's responsibility" is what you're saying.

        It relieves the individual of the outcome of their actions. 8 billion people matter.

        If I were an abuser, I would LOVE to hear my victims say they are powerless. Think about that.

        • p-e-w 9 minutes ago
          > 8 billion people matter

          I doubt that even 8,000 people “matter” in the sense of having meaningful power.

      • geraneum 34 minutes ago
        > direct your anger where it belongs.

        Where does it belong?

        • alt227 27 minutes ago
          > Where does it belong?

          Their argument is so generic they would probably say something equally as generic and useless like 'The billionaires"

      • willy_k 38 minutes ago
        “We” do, we could, if organized. Per your first point, that is the problem today - agreeing on a shared goal rather than infighting about all the peripheral issues.
        • alt227 24 minutes ago
          Whos "We"?

          I would hazard a guess theres stuff that I don't agree with you on, and we would want certain laws written differently. Its important to remember that we all vote for what we think is right, based on a system evolved over thousands of years to cater for human fallibility. The modern rhetoric of "us against the billionaires" is simply not how the world works, despite how much people want it to.

        • david-gpu 35 minutes ago
          What looks like a peripheral issue to you is somebody else's central goal. And vice versa.
      • ajkjk 14 minutes ago
        it's the opposite? the person you're replying to is exactly correct... the giant delusion that sustains this whole shitty thing is the public's disenchantment with politics; everything feels bad but no one seems to believe in "passing different laws" as the method of changing it so instead they just vent their frustrations in hopes that someone who already has power will by the goodness of their heart decide to do a better job. when in fact the lever fox fixing things, democracy, still (for the most part) exists, but almost nobody is coordinating to pull it.

        causally I think this is because we all grew up watching government operate glacially and so nobody really believes there's an alternative... but I eagerly await the day that millennials realize they can just win every election and fix everything that sucks about their world by basically trying really hard and coordinating with each other.

      • colechristensen 36 minutes ago
        >“We” don’t have any power.

        <Ned Flanders' father>: We've tried nothing and we're all out of ideas!

        People who say this have never tried, do nothing themselves to contribute to improving the problem or to convince others or the government to improve the problem besides perhaps complaining on the internet in a bubble of likeminded people who don't need their minds changed.

        • lynx97 18 minutes ago
          What is the problem?
          • colechristensen 1 minute ago
            There are many of them, whatever it is you feel needs improvement.
  • sxp 2 minutes ago
    This is a shitty article. It doesn’t mention that the ban on social ads in the EU is due to their anti-free speech rules rather than a Meta specific policy. Meta is in favor of social activism ads in general but restricts them in the EU: https://about.fb.com/news/2025/07/ending-political-electoral...
  • aworks 13 minutes ago
    Is this an EU or Spain issue? I regularly attend at a theatre in Chicago that has socially "sensitive" plays. I often see their ads on Facebook.
    • dgellow 7 minutes ago
      It’s a meta problem
  • latexr 16 minutes ago
    > To resolve the situation, Meta recommended removing “key words” so that the text doesn’t appear to encourage activism.

    Move along now, little sheep, don’t make a racket. Can’t disturb count Zuckerberg as he’s pleasuring his masters.

  • pogopop77 28 minutes ago
    Well now we know Who's Afraid of Virginia Woolf? Meta, apparently.
  • martythemaniak 46 minutes ago
    Sounds like malicious compliance, they should get a fine for that as well.
    • abirch 20 minutes ago
      Maybe they should be forced to advertise "Careless People"
  • jmclnx 1 hour ago
    Why meta is not fully banned in the EU is beyond me :)

    I know banning or forcing meta to obey laws in the US is impossible due to bribes (political contributions), but in the EU I would think meta could at the very least be reined in.

    • mminer237 1 hour ago
      This actually is a result of Meta being forced to obey EU law. Not sure why the article didn't explain things at all, but Regulation (EU) 2024/900 greatly restricts political advertising with typical vagueness, so Meta is enforcing a broad ban to ensure they comply.
      • dathinab 1 minute ago
        > enforcing a broad ban to ensure they comply.

        that _really_ doesn't seem what is happening

        an AD for a theater play is by no standard political advertisement

        Political advertisement in the regulations context is reasonable clearly defined.

        An AD for a theater play is in general very clearly _not_ covered by it.

        To add to it civil rights & feminism (in it's official non hijacked definition, aka. equal fair treatment of man and women) are fundamental right, something the regulation very clearly states it doesn't want to impeach on. So arguments that you could accidentally misread the regulation to include banning non-political advertisement about artistic work covering fundamental rights are a bit absurd.

        Anywhere here is the definition of political advertisement in given regulation:

        > political advertising’ means the preparation, placement, promotion, publication, delivery or dissemination, by any means, of a message, normally provided for remuneration or through in-house activities or as part of a political advertising campaign:

        > (a)by, for or on behalf of a _political actor_, unless it is of a purely private or a purely commercial nature; or

        > (b) which is liable and designed to _influence the outcome of an election or referendum_, voting behaviour or a legislative or regulatory process, at Union, national, regional or local level;

        (emphasis mine)

        So to put it simple: Meta is engaging in censure.

        At best by absurdly mishandling a regulation due to laziness, at worst by maliciously intentionally mishandling it to get a excuse to engage in censorship.

        Given that Meta is a US company and the currently people in power there find this topics quit unpleasant and Metas long history of not faithfully complying with law and allowing all kind of ADs this looks very bad for them.

      • tygon 47 minutes ago
        Information like this should be front-and-center. Call it malicious compliance if one wishes, but if there is one thing that is clear, Meta does not do anything (besides try and make money) without being forced to. A blanket ban on anything political does indeed mean a ban on all sides of an issue, even ones many would agree is positive.
        • dgellow 25 minutes ago
          The comment you’re responding to and that you want front and center is plainly wrong. The regulation is about transparency and restricting targeted advertising technics for political advertising. That has nothing to do with the situation at hand, it is meta doing something on their own.

          And your point about Meta being forced to act is also wrong, companies aren’t just passive institutions that only react to regulations, they constantly take decisions and actions, and regularly manufacture that type of situation as a way to lobby regulators

      • rr842j 28 minutes ago
        If that were the case, we wouldn't have far right AI generated political ads everywhere in Facebook. Just one example from France this week[1]

        I don't know what motivation Facebook has to automatically limit certain political advertising and not other, but it certainly has nothing to do with EU regulation

        https://www.lemonde.fr/en/pixels/article/2026/09/19/the-lucr...

        • RugnirViking 21 minutes ago
          are the things that you linked to adverts? as in, someone paid facebook to promote them in the ad bit? or are they just regular content.
      • tantalor 37 minutes ago
        It doesn't ban political advertising, it requires labeling/transparency, and prohibits targeting without consent or based on categories like race or religion.

        It also defines political ad narrowly as placed by a political actor or campaign, or intended to influence some part of the political process, like voting, legislation, or regulatory action.

      • piltdownman 3 minutes ago
        Like they've famously obeyed GDPR?

        Meta aren't 'forced' to do anything other than treat the fines imposed by their lack of adherence to the laws of the territories they operate in as a BAU cost. Meta's profits run roughly the same as the GDP of Paraguay ($60.46 billion in 2025) - i.e. that Country's total value added by an economy through wages, profits, and taxes. Their revenue is on track to exceed the Ukrainian GDP next year.

        This year Meta will pay up to $16.7bn to settle landmark US legal actions as result of not obeying US law, reporting $2.4 billion in legal fees in Q2 alone.

        The sum total of the EU fines issued (read: appealed and not collected) likely won't even exceed Metas legal fees for the 2026 calendar year; i.e.:

        * April 2025 - €200m (DMA "consent or pay" advertising model)

        * November 2024 - €797.72m (Antitrust re:Facebook Marketplace)

        * September 2024 - €90m (Storage of user passwords in plaintext)

        * May 2023 - €1.2b (Unlawful EU-U.S. user data transfers)

        * January 2023 - €390m (Forcing personalized ads via terms of service)

        * December 2022 - €251m (2018 data breach and system design lapses)

        * November 2022 - €265 (Inadequate protection against data scraping)

        * September 2022 - €405m (Instagram children's privacy)

      • tantalor 44 minutes ago
        > Not sure why the article didn't explain things at all

        The answer is right in front of your eyes: theguardian.com

      • RugnirViking 22 minutes ago
        the law came into effect due to widespread advertising campaigns on facebook by someone (often thought to be russian government based) for both sides of any culture war topics, presumably to drive division. Things like simultaneously advertising BLM/ACAB + thin blue line.
      • watwut 41 minutes ago
        No, showing ads for feminism or social issues related plays is not illegal in Europe. Nor fined. And it is practically practiced all around the Europe.

        This strategy of "we will lie about what the law enforces, so that we can blame the regulator instead of the company" is getting old.

      • darkwater 40 minutes ago
        > so Meta is enforcing a broad ban to ensure they comply.

        No. Meta enforces a broad ban because they don't want EU to regulate them, so they drag their feet and create the most possible "unwanted collateral damage" so people will get upset at the regulation instead of the company. So, pieces like this from The Guardian are surely needed.

        • nottorp 34 minutes ago
          > create the most possible "unwanted collateral damage"

          Other examples of this bullshit being cookie consent dialogs and Apple acting like a victim for being forced to open their platform a bit.

      • AnimalMuppet 27 minutes ago
        How is a Virginia Woolf play "political advertising"?
    • ActionHank 1 hour ago
      We just need to start pirate streams of football games and it will be gone within the week.
    • fooqux 1 hour ago
      I'm not saying it's not bad in the USA (because it is) but if you think there's no corruption or bribing in EU politics then I don't know what to say.
      • 1attice 1 hour ago
        Although both continents are presently losing themselves to fascism, quantity still has a quality all its own.
        • ericmay 41 minutes ago
          You're on the right track but instead of losing themselves to fascism what you should more accurately be pointing out, in my opinion, is that in general societies are becoming a lot more open to authoritarian ideologies, whether that's communism, fascism, or similar.
    • mhitza 55 minutes ago
      Why do you think so many big tech companies are registering subsidiaries in Ireland? (Aside form the "Double Irish" mechanism that used to be in vogue more than a decade ago).

      Plenty of hands seem to be well greased over there given how long it takes to issue fines for clear&cut violations of EU regulation.

    • thesmtsolver2 51 minutes ago
      So, Meta should be banned because it followed EU law to ban some things?

      Wow, Europeans do have a penchant for recursively banning things :)

      • troupo 36 minutes ago
        No. Supranational corporations will find any and all ways to be maliciously compliant and blame the EU.
      • watwut 38 minutes ago
        Neither feminism nor social issues are banned in European advertissements.
  • durjfirk8rjrj 1 hour ago
    [dead]
  • Illniyar 34 minutes ago
    Probably got better publicity with this ban then if they actually showed the ads.

    My money is that this is manufactured by some PR team.

    Possibly the Ad's text was purposely inflammatory (something like "overthrow the patriarchy" or something) so that they can say it was banned.

    • jetrink 22 minutes ago
      Yes, Meta has consistently acted with integrity and has earned the benefit of the doubt in situations like these. It's safer to assume that the massive PR team working for this one-woman play in Spain has manufactured the whole thing, including the damning quotes, which the Guardian has somehow published without properly verifying.
      • talon8635 5 minutes ago
        The guy you’re responding to is acknowledging FB’s crap practices and is suggesting a PR team may be using that to their advantage for guerrilla marketing. Not an insane suggestion, actually savvy and common in our modern rage landscape.
  • petcat 23 minutes ago
    Appears to be a response to EU regulation in 2025 banning political/electoral advertising [1]:

    > Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation

    I guess rather than micro-regulate what constitutes "designed to influence an election/referendum, voting behavior, or a legislative/regulatory process", they just decided to refuse to run ads for anything potentially politically or socially "sensitive".

    I'm guessing that they also refuse to run ads for things that are less socially acceptable such as anti-feminism which I would say is a good thing.

    [1] https://about.fb.com/news/2025/07/ending-political-electoral...

    • rayiner 15 minutes ago
      How is Meta supposed to police that line? In a democracy, influencing voting behavior is a key purpose of every “cause.”
    • eithed 20 minutes ago
      Where did you get this from? I don't see anything in the article mentioning that specific regulation
    • dgellow 17 minutes ago
      [dead]