Indian matchbox labels as a visual archive

(itsnicethat.com)

90 points | by sahar_builds 3 days ago

14 comments

  • dxbydt 1 hour ago
    Ha ha! I worked in one of these matchbox factories as a kid. My dad had dropped me off at my grandpa's for summer vacation in the village. I was not a particularly good kid. So my grandpa took me to the match factory in the morning and told me to make myself useful. You sit around in a circle on the floor. There is a small hill of matchsticks piled in front of you. You count 50 sticks and stuff them into a matchbox, push that matchbox into the center of the pile. If you stuff 100 matchboxes you get 10 paisa or some such...was in the 1970s, I don't recollect exact amount. I do remember I came out in the evening with enough money to buy a stick ice-cream.
    • kochbitlienten 2 minutes ago
      congratulations on watching the world and yourself grow in front of yours eyes
  • newyankee 3 hours ago
    Well one hobby I had when young was collecting these matchboxes. It was rumored that collecting 1000 unique ones would unlock something and gave rise to a rat race, this is pre Indian internet and no one really knew what it would unlock. I would look into the dirtiest of places against my family's protests.

    A variant of the iconic 'Ship' called 'Shib', probably a misprint was the most prized possession. When I rethink this, it seems the poor man's version of baseball cards or other collectibles but as fun, a jugaad fun activity in times of extreme scarcity

    • vishnugupta 2 hours ago
      Me and my friends collected, traded and also played a game with stone by staking match box covers. The idea is everyone stakes match box covers in a small circle drawn on an open ground. Everyone then takes turn to throw stone at the pile. Whichever match cover that’s dislodged out of the circle belongs to the thrower. Also played it with cigarette packet covers.

      Fun times

    • MAMAMassakali 27 minutes ago
      Ohh I remember this, collecting and trading. Got a earful from mother for going near garbage in search of these, that was the end of it.
    • sahar_builds 1 hour ago
      Makes sense actually — if everything is identical by design, the only thing that makes one copy different from another is the mistake. Rarity has to come from somewhere.
  • joezydeco 37 minutes ago
    Jason Scott notes that the Matchbox Posters Archive (url withheld to avoid killing it) is uploading their collection to the Internet Archive. They're beautiful.

    https://archive.org/details/matchboxpostersarchive

  • renticulous 2 hours ago
    Printed Rainbow

    https://www.youtube.com/watch?v=LatobRtLukM

    The journey of an old woman and her cat through the fantastical world of match box covers. The film premiered in Cannes Critic's Week in 2006, winning three awards in Cannes and 22 other international awards.

    • sahar_builds 1 hour ago
      Hadn't heard of this, thank you. A Cannes film about matchbox covers is exactly the kind of thing that shouldn't work but clearly does.
  • aggregator-ios 1 hour ago
    I would’ve read what the site was about if I didn’t get the most complicated cookie consent modal. Just backed out and won’t be visiting that now.
    • ks2048 12 minutes ago
      I usually don't look at the details of the cookies, but this one is insane.

      "Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies." Includes: Eventbrite, Google, LinkedIn, Shopify, Stripe, NY Times, and more.

      Goodbye.

    • coldpie 1 hour ago
      FWIW I did not see a cookie modal. Most likely it was blocked by uBlock Origin's Annoyances filters. You should give it a try, it fixes a lot of this crap.
    • a012 1 hour ago
      Yes, there are _40_ necessary cookies which you can’t deny, 40, like it’s basically an ad in disguise
  • nodeflare 2 hours ago
    “Shib” being more valuable because of a printing mistake is honestly the most believable part of this story. Every collectible scene somehow ends up worshipping misprints.
    • embedding-shape 2 hours ago
      > Every collectible scene somehow ends up worshipping misprints.

      I mean, the whole thing is about collecting rare things, anything that makes something rare of course will be worshiped, that's the point of the whole hobby in the first place...

  • dirkc 2 hours ago
    Play with that cookie consent bar at the bottom if you feel like you need to get your blood pumping!
    • xnorswap 1 hour ago
      Yes, apparently you're not allowed to not allow the "unclassified" category. Apparently it was really hard to classify "ads.twitter" as marketing, so it remains unclassified and therefore you can't opt-out.

      Except you can, because there's a greyed out but functional "necessary cookies only" button, but only after clicking customise.

      At some point there needs to be a reckoning for companies that take the piss like this.

  • KaiserPro 55 minutes ago
    Ok but I was hoping of for a link to the visual archive?

    Kinda like https://centurylibrary.com/ (paid and free), or https://watchlibrary.org/ (free)

  • debayande 2 hours ago
    Ah, this brings back so many memories. Wimco used to be a top manufacturer back in the day (and probably still is, although I'm not sure about that.)

    Highlights of my childhood include Aim, Bullock Cart, Chief, Homelites, Sunflower, Tekka and The Horse Head, among others.

    • rockyj 22 minutes ago
      My dad had a transportation contract with the local Wimco factory, we had stacks of these at home. Lots of childhood memories associated with the matches.
  • cyb0rg0 2 hours ago
    It reminded me of the now defunct India-zine http://sepiamutiny.com/blog/
  • dwa3592 3 hours ago
    I remember my grandma's favorite beedi brand - paanch phool. She would give me 10 bucks to buy a pack for her which was around 5 bucks that time. The remaining would be my tip.
  • zkmon 3 hours ago
    3 Mangoes brand from the 70's, is very familiar to me.
  • yunohn 2 hours ago
    Maybe I missed something, but this article felt more like an ad for their modern matchbox designs, versus any sort of gallery of older ones - save for a collage near the end.
  • 4748494949 3 hours ago
    [flagged]