Why is arstechnica.com still running dev story advertorials for a game that...

... launched 4 years ago?

(The Callisto Protocol).

Serious question. Did the advertiser prepay for a zillion impressions, or what?

5 points | by chrisjj 4 hours ago

1 comments

  • Furozq 2 hours ago
    That's almost certainly a prepaid impression deal that never got fully delivered. game flopped commercially so the traffic never burned through the contract. cheaper for ars to just keep running it than to renegotiate
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    • ex-aws-dude 1 hour ago
      Would it be click through rather than impression?

      I don't see how impressions would be hard to burn through

      I guess unless it were targeted too narrowly for the site's audience