I worked at a wedding supply business during college and later as a photographer. I've probably been paid to attend a couple hundred weddings total.
It's a great way to see a wide cross section of people in a very stressful situation. Some people get so wound up on every little detail and even minor deviations from an unattainable perfection result in an avalanche of emotion.
Other people are totally chill and just there to celebrate something special with family and friends.
Either way, I can 100% see the need / benefit of having a professional (or seasoned wedding attender) in the wedding party. Someone who's seen some stuff and stays calm when whatever nutso thing happens.
Even perfectly reasonable, chill couples will have that one crazy aunt projecting expectations on everyone around them. Having someone close to the party who can identify and firewall the crazy can keep a wonderful day from becoming a stress fest.
Anyway, the professional in the article identified a real felt need she could address and found a way to get paid fixing it. Good for her!
My courthouse wedding over 20 years ago cost $75, had no showers, no attendants, no reception, and was memorialized only by a snapshot taken by one of the affable court clerks. I've never regretted it. The only way my spouse and I pulled it off was to keep our plans secret from our families. My mother-in-law resents me for that to this day.
My wife and I did city hall, but with the encouragement of my mother-in-law who thought it was it was smart and sensible. (And, it was, in fact, what she had herself done.)
I managed to persuade my wife and mother-in-law that could be fun to have a small celebratory reception for a close group of immediate family members, which we did three months later. Small and intimate, with 20 people, it was easy to pull off, and the official marriage details were already complete, so that was less pressure, and we could just focus on being present with our guests.
And three months after that, we had a small reception with friends, because I persuaded my wife that her close friends would enjoy a chance to celebrate and see her in "the dress". Which they did.
Splitting what would normally could be an overwhelming thing into three small parts removed a lot of stress, was cost effective, and also meant that the wedding gown got to be used three times, not once and then stored. Maybe not the best choice for everyone, but it can be a fun option.
Definitely support the "rolling thunder" approach to weddings vs "big bang" - our wedding years ago was in 3 different locations with 3 different groups (our kids are very multi-ethnic/national) over the course of a year and it would have been impossible to merge the 3 groups or expectations (we joked about "extending the tour" to other locations/groups but life intervened).
It's not for everyone, but getting the formal process over and done with and having a less formal party at a later date will probably save you a lot of stress and money.
Especially if you don't tell the venue that it's a special occasion...
There's a comment right above yours from a woman who seems to disagree with the brush you're trying to paint her with. Maybe the generalization isn't particularly appropriate?
I think this is easier said than done. You can certainly save enormously by skipping a lot of the traditional stuff (nice meal, music, cake, attire, photographer, etc.) altogether. But there's a reason those things are popular. A nice meal, music, and dancing make a great way to include multiple generations (toddlers to elderly) and people who don't necessarily know each other well (and don't share interests) but are nonetheless important to you. Throw in a photographer because these events are often a treasured (and rare) source of extended family photos and you've accounted for most of the cost of my own wedding, which was about average.
We looked for options to save by having a 20% "less nice" meal or a 40% "less good" photographer, but broadly speaking, those aren't really levers that we found. I guess you could try to lie to vendors and tell them that the music is for a retirement party and that they're going to be photographing a family reunion and hope they charge you less? I'm not sure the extra cost is as unreasonable as it sounds though. We were far from trying to "get every detail right", but we did want the stuff we paid for to show up. Just "showing up" with high probability is a substantially higher level of service than I get from most contractors/vendors/etc. that I've worked with more broadly in my life and I'm not surprised it would cost something.
you can have a party with roses, cake, dancing, food, photographer, and as long as it is introduced as a party (and not a wedding) there's research that suggests that on average, you will pay much less to all the contractors.
So start your bid with the word party, and see what happens!
The wedding tax is basically insurance - you're paying through the nose to ensure absolutely nothing goes wrong. From the contractor's side, at least; the behaviour of your guests is a different matter.
In some cases, yes. In others... my wife tells me a bride will get overcharged less for the same hair styling if she says she's going to a wedding as a bridesmaid. Doesn't avoid the wedding tax, but at least gets a discount.
Debating with men that a minimalist wedding will suffice is pretty humorous; these aren't the people that need convincing or dominating the demand for extravagant weddings.
Weddings (and any other tradition/ritual that requires sacrifice) are also an opportunity to display a level of commitment to a broader tribe.
Regardless of one’s philosophies, playing along with the broader group’s traditions and spending something (time/money/effort) to do it is a signal to the others for how invested you are in a particular group of people.
Obviously, like anything else, it can be overdone. But it is not without value, and there is a reason wedding celebrations came into being in cultures around the world.
I like the idea of the party being separate, so many of them the bride and groom aren't at the party too long as they disappear to spend time with each other.
If lots of people are invited to a wedding, it can't realistically all be about 'her', since it's impossible to expect guests to not have their own thoughts and opinions that are not fully identical.
It's pretty common in fact for major family disputes to be resolved, or begin, at big weddings that only involve the bride incidentally.
It depends how much energy you spend giving into all the family dramas. Who wants to sit with whom. Who will have this reaction meeting this one, but not that one, who has what expectations in general ... but who cares. It is our wedding, not theirs.
We so far have postponed the big wedding, but when we do, the idea is to have a place big enough, food, drinks music. Fun place for the kids. Everyone invited. And then people can enjoy it, or not. I plan to be on the dance floor.
> My mother-in-law resents me for that to this day.
While I'm a fan of your approach, and our wedding was also a small, close family + few friends dinner, I think your MiL's reaction may reflect a generational/cultural shift of expectations. Today, weddings are seen (by the young) and advertised as being focused on, and done for, the newlyweds - but traditionally, weddings were done for everyone else. It was celebrating the culmination of efforts of both family branches that brought up those two people and got them to the point of marrying.
Still, even as I sometimes wonder if some family member resents us for denying them the opportunity for a large traditional outing - of which there are so few once you're a working adult - I still don't think it's wise to hold an expensive wedding party, much less take a loan for it. After all, traditionally, weddings were oragnized and funded by the guests, not by the newlyweds.
We told nobody. Booked a ticket to Hawaii, found a non-religous person who could officiate, hired a photographer, and had a little ceremony on the beach just for us two.
10/10, good memories, no regrets.
Still wasn't free though; creating an event even for just the two of us required money.
Our friends did a basic courthouse ceremony in town with a restaurant party afterwards, and they spent less than we did (if you count in the cost of of flight and hotel into it). Me and another friend did their wedding shots though.
My point is that even when you're not doing for others, weddings cost money for the same reasons that vacations do. Setting aside time and space for a group of people to have a good time together is very hard to do without running into expenses.
People in this thread saying they spent next to nothing on their wedding are like those who boast that their staycation cost $12 for the bottle of wine.
Saying that they decided not to celebrate getting married is a more straightforward way to say the same thing, which is fine.
But the "hurr durr you don't need all those expenses, my wedding cost $3.50 in court fees" signaling isn't any better than "We had to cut on everything and had a cheap wedding, in the $30,000-40,000 range". The latter isn't cheap, the former isn't what people would call having a wedding, and in both cases there's a surprise about other people not wanting the same thing as you do (whereas you, of course, did it the right way).
In the end of the day, if you want to spend a day in a certain way, and you spend your money to do it, then it's the right way for you to have a wedding and the right amount to spend on it.
The only important thing to not leave out is to have space, respect, and care for you and your own happiness in your own wedding, and have agency in how it all happens (you as in you AND your partner in all of the above).
And looks like that's exactly what you're doing with your plan. Congratulations on your marriage!
We did just that. Went to Vegas and got a city hall thing done. 25 years later, no one gives a toss about us not blowing $10k on a wedding. We bought a house with that money as a down payment.
>We did just that. Went to Vegas and got a city hall thing done. 25 years later, no one gives a toss about us not blowing $10k on a wedding. We bought a house with that money as a down payment.
Yeah, we had to put 10x as much for a downpayment for a townhouse in the Bay Area two years ago.
Let's say, saving on wedding to buy a house ain't working no more in this economy.
My wife and I did a city wall wedding and invited nobody. We had doubts but conviction to do it. As the years go on we only become more confident about that choice.
Not an entirely new profession. In the past, this sort of thing used to happen more often with funerals and professional mourners; now that has well and truly gone in the West.
There is an anecdote in Naples 44 about how the narrator's "fixer" in Naples had had a side gig as an "uncle from Rome" at funerals. By turning up in the right suit with the right accent and social graces this would enhance the social status of the deceased.
There used to be something of a market for "professional token Westerner" in Chinese events. I've no idea if that's still a thing.
> There used to be something of a market for "professional token Westerner" in Chinese events. I've no idea if that's still a thing.
About ten years ago, my wife and I visited China (with private guides). We were in a medium-sized town -- don't remember which, but might have been the one with the panda preserve. We had lunch scheduled at a local restaurant in town.
The restaurant was on the second floor. As the elevator went up, we heard a thumping sound like a bass drum. The elevator opened and we were in the middle of the start of an elaborate wedding. It seems that the restaurant was booked for this wedding, but we still had seats off to the side.
It was just coincidence that we got there just as things were getting started. As we made our way around the outside of the room, we happened to pass the bridal party.
As we were passing, the bride-to-be stopped us an graciously thanked us for coming to her wedding (in English) and said they were honored to have us.
It was very surreal. The wedding itself was like a mini rock concert with many people on stage at various times -- including (I remember) two women in white dresses rocking out on electric violins.
My father was cremated last year. He had no friends at the time of his death. The undertakers had extra staff on hand to watch the service and fill the empty chairs. Professional mourners are still active in the west, at least in the north of Ireland.
> My father was cremated last year. He had no friends at the time of his death.
Something that often happens with men: they tend to (on average) not be as big social butterflies as women, and so any past friends they had fade into the background/disappear. It takes time/effort to keep relationships going.
Macabre though it may be, I've often thought about submitting a YC proposal for a startup that provides professional executor services for those who are facing death alone. Demand is only going to increase as time goes by and, as many internet articles show, it can be difficult to find an executor that one trusts if they have a small social circle.
Just to clarify for everyone (because I totally misread this the first time):
Executor - A person officially appointed to carry out your will after you have passed
Executioner - A person officially appointed to carry out your passing
Seems odd to make that a VC-backed entity. That said I think the most important aspect is knowing the service will be around when you die. Updating wills, plans is expensive, and if someone has dementia etc and this goes bust because 90% of “startups” do, then that’s a real problem.
But just imagine all the "growth hacks" you could do, both to increase the dearly departed clientele and the amount of profit you could extract from them!
That's a tough market to break into. Pretty much everything servicing people past the age of retirement is already set up to suck out maximum amount of wealth from their "customers" before they pass. GGP's best chance is to simultaneously expand and capture the younger side of the market. To move fast, they might need to break some things, ignore ethics, laws, or basic human decency here and there - all par for the course for a modern VC-backed startup.
Apart from this issue, which is certainly important, almost anyone can end up without friends at the end of their lives if they outlive their friends and have no opportunities to make new ones as they get older.
He was a paedophile and a serial sex offender who alienated most of his friends and family, dying with more enemies than friends. Sexual violence is also more prevalent in men and it's important to remember that so we can be more responsible parents and educators for young boys.
Interesting comment. By what mechanisms would you suggest the disappearing is being carried out by the State? The State is threatened by power, obviously love and friendship are powerful things, but there aren’t in actuality any political efforts that are overtly targeting male friendships that I can think of. Maybe fbi infiltration of men’s rights groups and boys clubs like proudboys, MS13 and the freemasons?
One of my bosses was a high ranking mason. I asked him about the Freemason conspiracy theory stuff. He told me he’s not sure “who’s infiltrating who” in regards to the relationship between masons and other groups like who you mention.
I had a bit of the opposite experience when an ex-colleague passed end of last year. About 25 of us from one company he worked at showed up to the wake and it was slightly awkward to tell the family and friends who we were and what connection we had (he hadn’t worked there for about 9 years and I was the only person who still worked at the company, but we all turned out because we genuinely cared about him).
But talking to his wife and family in the receiving line was super-awkward. I hope they found it at least epsilon comforting.
I had a similar experience when a co-worker passed. It was awkward, but I do hope the family felt something positive from seeing that a part of their loved one's life they don't normally see also cared for him.
No; in a 2 hour wake, there were probably 150 or more people in total. The awkwardness was mostly having to explain "yeah, you've never met me and he hasn't worked with us for almost a decade, but hey, here we are..."
My 27 y/o nephew passed away last year. He worked at a mid sized tech firm and many of the folks from the firm showed up at the funeral. His parents really appreciated the folks showing up. So, yeah, not awkward at all.
Probably more common than you think. I worked at a 150 person startup for my first job. About five years later one of the guys got into a motorcycle accident and died.
About 50 of the people that I used to work with showed up to his partner's house for the "wake". We were the majority of the attendees. It turned into kind of a reunion for us as well.
His partner genuinely appreciated how much we all cared for him even so many years after not working together.
RIP Chuck, we still miss you buddy.
(One of my favorite Chuck stories that any time he started at a new company, he would always set the variable part of the MAC address on his workstation to C0FFEE)
This also happens just in general; the staff of the funeral home often attends the service just because they'd have nothing else to do and need to assist with transfer to the hearse, grave, etc.
It's only really noticed when it's a small service.
In the USA if you're a veteran or veteran associated the local VFW will send out a color guard to attend.
Going to your dad's or your husband's funeral would already be pretty depressing. For it to be a poorly attended funeral would make it even moreso, for some folks.
Especially if you're big on the idea of the deceased living on in the memory of all the people whose lives they touched. Or if the deceased actually had a great many friends, but lived to an old enough age their friends predeceased them.
Plus, if you're going for the type of funeral with lots of hymns and singing and prayers and suchlike, a few more voices can help things along.
And while you might strongly suspect the surviving relatives are all indifferent to the funeral being poorly attended, it's not like you get a do-over if it turns out on the day they're less stoic than you imagined.
I seriously doubt the family of the type of person that would have nobody attend their funeral would be surprised by that fact, and would probably be wondering why they showed up at all themselves.
Maybe all their friends already died. Maybe they just were never social outside of their family.
Whatever the reason, nobody should have to go into a relative’s (or, really, anyone else’s) funeral and see it empty. That’s going to do nothing but twist the dagger of the death more.
And how would you feel if you were to find out that the funeral director tried to gamify the funeral by having seat fillers? That's even more insulting that someone tried to pull one over, and feeds directly into the stereotype that funerals try to gouge the families.
I would certainly be happier than seeing absolutely nobody on top of grieving for a loss.
As someone that has had to grieve alone, I don’t think you understand the comfort that comes from having somebody there.
Also, this is most assuredly a service they'd be providing. Nobody is going to be "gouged". Nothing is being "gamified". Nobody is "pulling one over". Those are all based on an assumption that this isn't part of a planned process, which literally every part of a funeral is.
Yes, it's very true in my experience with undertakers that they are very respectful even in business matters. They ask you if you would like something but there's never a sense of pressure, and they're very accommodating to alternatives. I've also found them to be very professional and efficient in operation in a way that is itself a comfort in difficult times.
But I wanted to say that you're quite right that it's very helpful to have someone to hear. The people who live on with memories of the departed need to have their stories heard.
There were about 6 staff and about the same number of attendees including myself, that was his brothers, sisters and son.
His brother organised the funeral and accepted this offer from the undertakers. His brother is a practicing Christian. I had the impression that the numbers were mostly inflated to save the minister from the shame of giving a memorial service to someone so few people wanted to remember.
Per your last point, I worked at a very very very large Korean company for a while (In Korea), and when they had a meeting with the EU they would make sure they had some "흰 가구" (white furniture) - I found it quite amusing personally, others not so much.
That's been around for a long time. In ancient Rome, hired mourners were basically expected of anyone of any real social status.
The professional mourners included actors who wore masks of the deceased and any prominent ancestors, and imitated their mannerisms and speech to the best of their ability.
When I was 23 years old, just out of college, just moved across the country my friend from high school got married. We never talked over the phone or email just hung out when we were both in our hometown.
He asked me (along with the rest of our group) to be in his wedding. He was the first of my friends to get married.
When I arrived I was appalled at the amount of money I was expected to pay. I paid for the plane flight across the country, yes that was expected. I got to the hotel and checked into the room he reserved for me but I had to pay for that (I would have gotten a cheaper hotel if I had known). The next day we drove out to a tux place and I was fitted for the tux. And I had to pay for that too, I think it was like maybe $150 to rent the tux. I was blown away by the costs of everything. Then during the wedding I find out that I'm an usher, I was just there to walk guests to their seats.
I think I paid like $600, not something I could easily afford 23 years ago.
It wouldn't have big that big of a deal if I had known beforehand but the costs were completely unexpected. I know better now. And have happily paid, but people getting married should be upfront with their wedding party how much it's going to cost them to be in the wedding.
My sister just told that she's flying to Italy for her friend's weddings next summer. I asked if her friend's future husband is from Italy or if they have some connection there: nope, they decided to arrange it there because it's much cheaper for them. Don't think they though about the costs for their guests, nor environment.
Been to a few destination weddings (Mediterranean coast, India, Montana), and I think they’re the most fun, by far.
All 3 of them being for close friends and family, I have come to understand the expectation to be:
If it’s too much, or you don’t want to travel that far, or you’re busy— no worries! If you do, great, we invited you because we want to celebrate with you too, so why not make a big trip of it?
And then usually followed by a more casual reception closer to home for those family and friends who wanted to make it but couldn’t for whatever reason.
I’m from the states but I was 23 and it was the first wedding I’d ever been to. And I guess wedding costs for guests wasn’t a topic anyone around me ever brought up.
I was surprised by this too. I was raised in the states but my family is extremely chill when it comes to weddings, never more than a small ceremony at court + dinner.
That all sounds pretty normal to me, except maybe “I was just there to walk guests to their seats”. Not many people can afford flights, hotel rooms, and clothes for every member of their wedding party.
> Not many people can afford flights, hotel rooms, and clothes for every member of their wedding party.
That is fine. I think what is missing is the communication about these in the story.
If you choose and book the hotel room for me I will assume you will pay for it. If not you should make it very clear what is the cost to me and make it clear that it is optional. For example by saying “The reception will be at the X hotel. Most of us will stay there. The rooms for x night will cost Y. Of course we understand if you shop around, but do let us know if you want us to book a room at X for you.”
Same with clothes. To be honest unless explicitly agreed i would assume everyone brings their clothes from home. If you insist on people wearing matching outfits and you don’t want to pay for it… it is hard to make that happen in an ethical way.
Basically just some elementary level of awerness that while the day is Very Important for you it is just a party for others, and also that people have different financial situations.
> Her life is a romantic comedy waiting to happen.
For those who wonder, I’ll save you the google search: yes the movie has been made and is called “the professional bridesmaid”. it was released in 2023.
Gilbert and Sullivan's "Ruddigore" (first performed in 1887) features a chorus of "professional bridesmaids" who are experiencing a bit of a lull in business:
Hannah: Nay, gentle maidens, you sing well but vainly, for Rose is still heart-free, and looks but coldly upon her many suitors.
Zorah: It's very disappointing. Every young man in the village is in love with her, but they are appalled by her beauty and modesty, and won't declare themselves; so, until she makes her own choice, there's no chance for anybody else.
Ruth: This is, perhaps, the only village in the world that possesses an endowed corps of professional bridesmaids who are bound to be on duty every day from ten to four--and it is at least six months since our services were required. The pious charity by which we exist is practically wasted!
My wife's mother was very keen on a large wedding, my wife wasn't - we were watching a holiday program on TV and they had weddings in Mauritius and she announced "we're doing that!".
Anyway, we ended up getting married in the Seychelles and it was blissful and zero stress... and cost a lot less than a normal marriage. That was 34 years ago so something must have worked.
There's also the "get married on top of Half-Dome trick" (13km hike one way, 1.6km elevation gain for non-Californians) - keeps the wedding party small and fit!
Destination weddings can save a lot of money by having far fewer guests, while still retaining the most-important-day-of-your-life glamour that a small scale registry office wedding might lack.
Obviously, you can have a small scale wedding in your home country. But a lot of people feel they ought to invite their second-cousin-twice-removed and their family of five, while spending £200 a head on venue and food costs.
If attending the wedding needs a £1000 flight and a week off work, your guest list will drop from 100 people to 10.
We did an almost-free registry office thing (the free ones were booked out a year in advance). One witness from each side and a surprise attendee who was literally in town at the time (we didn’t invite friends and family because of family drama and logistics issues).
It was a very sweet event where the registrant and their assistant were clearly hopeless romantics - they told us, true or not, that they had won the in-office ballot for who could marry us after we charmed the intake panel when we went in to book - the historic room was intimate and charming and the party we organised that evening for unsuspecting local friends was a huge success.
All up it must have cost us less than two hundred euros, and was an unutterably perfect day. And our unexpected guest took a great video (which seems to have been lost somehow :-)
For some people, simple and small is impossible to beat!
> If attending the wedding needs a £1000 flight and a week off work, your guest list will drop from 100 people to 10.
That didn't work (in fact wasn't intended) for my niece when she got married.
The hotel deal (all inclusive in Cyprus) made it much cheaper for them than an equivalent do in the UK - e.g. cheaper extras such as videographers than in the UK, bigger meal, etc. The resort-style hotel was also cheaper than staying in the UK and the long lead times made flights / bookings quite affordable. Some of the guests treated it as an annual beach holiday with added party.
The hotel we were at arranged a free room swap with another couple on another island for a few days so we even got a "honeymoon". We went to this hotel for a few nights:
> Destination weddings can save a lot of money by having far fewer guests […]
I do not know which cultural background you are from, but with my background, guests generally show up with Hallmark® envelopes containing cash. If you budget assiduously it may even be possible to turn a profit on the reception.
In my country the tradition is to gift things for the couple to start their own home together (e.g. useful household goods) with value roughly in line with the cost of inviting you.
And this no doubt made great sense when people got married young, and someone gifting them a set of pots and pans was just what they needed.
In the present age, where people frequently live together before marriage and get married later in life, they generally already have all the pots and pans they need.
So often the couple will either say they don't need any gifts, or they'll end up with luxury replacements for what they already had (e.g. copper bottomed pans to replace stainless steel)
You might not consider it a loss but if inviting your second-cousin-twice-removed and their family converts £1000 of cash into £1000 of luxury saucepans you end up with a lot less cash on hand.
> In my country the tradition is to gift things for the couple to start their own home together (e.g. useful household goods) with value roughly in line with the cost of inviting you.
If couples need things they set up a registry for any items they want. If there is no registry, bring cash. :)
The general expectation is either you'll buy a gift or give cash (to at least cover the rough cost of you attending).
So we had to fly from Edinburgh -> LHR -> Seychelles
Looking at the current price from the same travel company and hotel it would be ~£8K - still cheaper than most weddings. The actual cost of the "wedding" part was pretty small.
Edit: One thing I do remember is that flight out was full of stressed out newly weds!
My wife's nephew's official printed-on-the-programs role at our wedding was "ring bear". Regrettably, he could not be convinced to roar as he bore the rings.
This seems like it is a consequence of shrinking family size and people not having extended family. See the discussion today on HN about lack of cousins:
https://news.ycombinator.com/item?id=39340501
In the past, you had more relatives than spots. Now many people have more spots than relatives.
Sure, and the pressure some people place on themselves to have a "perfect" wedding. Wedding culture, at least in the US, is completely out of control. The whole thing is a weird (mostly) self-inflicted scam meant to separate people, usually just starting out in life, from their money. As much of their money as possible.
I was talking about this a while back with a co-worker about 20 years older than me: when I got married (around 15 years ago,) we spent like 6 grand, all in. He said 'man, when I got married we used the rec room at our church for free and got a sheet cake from the grocery store.' That would have been in the early 80's. He and his wife are still married, and, so far as I can tell, have not suffered from the lack of a supremely expensive wedding.
I've been to a few weddings at VFW's in small towns. They were no better (or worse) than the big fancy ones! The couples fared no better (or worse) than any others.
Sounds like mine only it was cheesecakes from Costco and 8 years ago. Also my grandfather officiated as he was ordained so I didn't need to pay a justice of the peace or a minister. Also the ring was from a pawnshope so the diamond was closer to its value rather that the inflated price the diamond cartel would have you pay.
My wife was an only child from a wealthy family; short of destroying the relationship with her mother, we had little say in the cost of the wedding[1]. That being said, it really was a lovely wedding and a good time was had by all.
1: We compromised; the ceremony was all us, her mom planned the reception, with input from us. It is still mind-boggling to me how much her mom was invested; they normally get along fine (both before and since), but I was seriously worried that planning the wedding would destroy their relationship.
Somewhat unexpectedly, [1] which is based on actual university research, reports the opposite: Figure 9 says people who had more guests at their wedding report better marriage outcomes - even after controlling for income, education, race/ethnicity and religiousness.
Of course, if you want to discard the research and stick with your anecdotes, it was partly funded by a charity founded by a guy who believed in 'strong families'.
You'd probably want to control for wealth to get good data. Marriage duration is correlated with wealth, and wealthy people probably spend more on everything, weddings included.
[edit] nevermind, the the posted link claims the figures are controlled for several factors, including income and education, which both correlate with wealth.
From the article, it seems like the people she was helping generally _had_ friends doing it as well; her role really seems to be more of a combo wedding planner/crisis management thing.
Friend circles have generally been primarily driven by proximity, with school & work being the main environments. Take away the forced socializing of work and all of sudden you have late 20s people with few or no friends since drifting away from most school friendships.
The pandemic taught me that absent forced social interactions such as work meetings, water cooler chat, etc... it takes deliberate actions to maintain social relationships, more so the secondary relationships. It's just too easy to dive into our work all day without speaking to anyone not in our direct line of reporting.
I think this is also why we feel so betrayed by tech layoffs.
Everyone gets laid off, we aren't special here, but what's a little unusual is that tech employees are highly migratory.
You get out of college, and you move to one of a handful of tech centers, in the US and around the world. And then -- fostered by the company -- you build your new social circle out of everyone you've met at work who is in the same situation of having just moved a thousand miles and started a new chapter of their life. You go out for dinner and drinks after work, you start boardgame nights, you play in a work-based soccer league. Your entire social life revolves around your friends from work.
And then, the company decides to cut headcount.
Tech employees have it a lot easier than, say, factory workers in most ways, when we're laid off. We've probably got more savings, our job market tends to be hotter, and we're not looking for work in one of the two places in town, one of which has already laid us off.
But it really takes a knife to your social circle, which stings, even if you're not the person laid off. I'm not sure it affects people who are working a job in their home town, with all their old friends and family and social activities linked to geography instead of employment, in the same way.
In my professional experience (since before the pandemic), I've been encouraged not to mix work with my personal life. Regardless, even when I ignored this advice and did share personal details and be myself, the interactions have always felt disingenuous. For me at least, being an actual friend and keeping up a professional appearance are mutually exclusive.
I suppose I've personally been very fortunate to remain friends with a lot of people from my childhood, and meet others through them. Even the people I have met through friends only recently, feel more genuine than older personal connections made through work. (None of my friends spend personal time with people they've met through work, either!)
Interactions with work people will always have that veneer of trying to look and sound one's best in the professional sense, in protection of one's career. In friendships you shouldn't be afraid to show your flaws, imperfections, personal beliefs, personal history, the squishy parts.
I got married 42 years ago next month. We had hardly any money, but had a full-blown church wedding. My wife's mother made the wedding gown as a wedding gift. Her dad, a certified gemologist, designed and made the ring (I only had to buy the diamond; the gold and his services were free). A lifelong friend of her parents was the wedding coordinator. We had a friend do pictures; he agreed to buy the film and we paid for that and his time, and we did the processing ourselves (long, long before digital). The reception was a potluck. I don't remember how much it cost us, but it was affordable to us, thanks to generous friends and family.
I mean, the average wedding speech of any type is of course _quite bad_ (most people not being accomplished public speakers), but they're at least generally bad in a fairly varied, human way. The mind-numbing same-y badness of all ChatGPT prose would not be an improvement.
Exactly. It isn’t a store opening speech or some other super formal part of the wedding. Best man/maid of honor speeches are usually supposed to be more of a storytelling piece (of variable funniness) that ends on some heartwarming and/or cute conclusion.
I wouldn’t blame people for using chatGPT to generate more formal/canned sorts of speeches, but the man/maid of honor speech is imo a terrible application for that.
I got that on email newsletter too and visiting her website, it looks like she is one of those "marketeer/influencer" type, most likely it is a marketing gimmick too.
Really interesting read. Thanks for posting. Pretty sad how many people seem to not have enough close friends, but it is understandable the more self isolated and individualistic our culture gets.
Looking at her website, it really seems like she doesn’t personally do the hired bridesmaid thing anymore and is mostly trying to promote her story for a movie, sell AI tools, phone consultations, and more “standard” wedding planning. Makes sense. This is a job that you’d probably have to retire from young just because brides at big weddings skew younger.
1) The costs of holding what essentially is just a party, even if it's the main party of your life, are ridiculous. Expecting guests to dish out thousands of dollars for an outfit is even more ridiculous. The brainwashers on behalf of the wedding industry are worth their weight in gold.
2) The picture seems to suggest that professional bridesmaid's job is to be uglier than the bride's, go figure.
She's writing people's papers for them at the last minute.
"Everyone knows" that your wedding is the place to show off your strong social ties. What do you do when the deadline is approaching, and your stomach starts sinking in dread and shame as the people in your Rolodex aren't as numerous or committed as they should be?
Based on the article, she provides the services of a sort of on-call talk therapist/emotional support that overlaps with services typically provided by a personal assistant or maid of honor, like keeping the bridesmaids organized and on track. Honestly, I get it. If you don't have a willing volunteer, there's no shame in hiring a personal assistant for the job. Where she really excels is selling it as something fun and chic, not desperate; 'extra bridesmaid to fill out the group' is a lot more palatable than 'hired help'.
There's also a certain caste of society, where spending $5000 to not have any stress about an event, is really not that big a deal. Plus, then you're not dropping it on your "best friend" to handle the whole thing, which ends up being a weird inverse form of punishment for being friends so long.
Well, the truth is painful, the lie is expensive - while she's pretending to be your friend, everything is ok. And if you actually had a friend who was that beautiful and graceful and dedicated to you, everything would be ok!
Whether the service is pathetic or not depends on how it's used.
Honestly this article is just really depressing. Just goes to show how modern technology has ruined peoples lives in ways that we could not anticipate. I always thought internet and social media would bring you more friends but it appears like people are way more lonely today and I identify as one of them.
Honestly, finding new friends as a grown up, especially as a man, is very hard. But I rather have my wedding alone with just my family than with some random people I pay. I'd rather not have any party before the wedding than with people who are not my real friends. Maybe that's just me but I find this "trend", if you can call it that, a dystopia.
Maybe it just depends where you live or how you use internet/social media? For me it's actually much easier. As an introvert I don't really like approaching random people "on the street". So whenever I start a new hobby or interest I usually just find some local community via their website/forum/Facebook, participate online and then join them in person. This has worked amazingly for me over the last 25+ years.
(Also of course if it's a new baby they may just not have gotten around to moving yet. But 100k doesn't exactly make you fabulously well-off in Manhattan.)
> It also tells her something else: that people don’t have the support networks they need, not just on their wedding day but in everyday life. “Making friends, maintaining friends is really hard,” she says. “I think people are lonelier than ever.”
Don't you love capitalism? It wrecks your support networks, then provides a substitute solution for a fee.
It's a great way to see a wide cross section of people in a very stressful situation. Some people get so wound up on every little detail and even minor deviations from an unattainable perfection result in an avalanche of emotion.
Other people are totally chill and just there to celebrate something special with family and friends.
Either way, I can 100% see the need / benefit of having a professional (or seasoned wedding attender) in the wedding party. Someone who's seen some stuff and stays calm when whatever nutso thing happens.
Even perfectly reasonable, chill couples will have that one crazy aunt projecting expectations on everyone around them. Having someone close to the party who can identify and firewall the crazy can keep a wonderful day from becoming a stress fest.
Anyway, the professional in the article identified a real felt need she could address and found a way to get paid fixing it. Good for her!
I managed to persuade my wife and mother-in-law that could be fun to have a small celebratory reception for a close group of immediate family members, which we did three months later. Small and intimate, with 20 people, it was easy to pull off, and the official marriage details were already complete, so that was less pressure, and we could just focus on being present with our guests.
And three months after that, we had a small reception with friends, because I persuaded my wife that her close friends would enjoy a chance to celebrate and see her in "the dress". Which they did.
Splitting what would normally could be an overwhelming thing into three small parts removed a lot of stress, was cost effective, and also meant that the wedding gown got to be used three times, not once and then stored. Maybe not the best choice for everyone, but it can be a fun option.
Especially if you don't tell the venue that it's a special occasion...
For sure some women are ok with a court house and walking into a restaurant after without reservations.
But not so many that you'd hear about it happening often.
We looked for options to save by having a 20% "less nice" meal or a 40% "less good" photographer, but broadly speaking, those aren't really levers that we found. I guess you could try to lie to vendors and tell them that the music is for a retirement party and that they're going to be photographing a family reunion and hope they charge you less? I'm not sure the extra cost is as unreasonable as it sounds though. We were far from trying to "get every detail right", but we did want the stuff we paid for to show up. Just "showing up" with high probability is a substantially higher level of service than I get from most contractors/vendors/etc. that I've worked with more broadly in my life and I'm not surprised it would cost something.
you can have a party with roses, cake, dancing, food, photographer, and as long as it is introduced as a party (and not a wedding) there's research that suggests that on average, you will pay much less to all the contractors.
So start your bid with the word party, and see what happens!
Regardless of one’s philosophies, playing along with the broader group’s traditions and spending something (time/money/effort) to do it is a signal to the others for how invested you are in a particular group of people.
Obviously, like anything else, it can be overdone. But it is not without value, and there is a reason wedding celebrations came into being in cultures around the world.
It's a neat way for people to meet each other who wouldn't otherwise and for them to find out what they have in common besides the happy couple.
Her wedding? Well, yeah, that's kind of the point, isn't it? It being a day all about her and her mate?
It's pretty common in fact for major family disputes to be resolved, or begin, at big weddings that only involve the bride incidentally.
We so far have postponed the big wedding, but when we do, the idea is to have a place big enough, food, drinks music. Fun place for the kids. Everyone invited. And then people can enjoy it, or not. I plan to be on the dance floor.
While I'm a fan of your approach, and our wedding was also a small, close family + few friends dinner, I think your MiL's reaction may reflect a generational/cultural shift of expectations. Today, weddings are seen (by the young) and advertised as being focused on, and done for, the newlyweds - but traditionally, weddings were done for everyone else. It was celebrating the culmination of efforts of both family branches that brought up those two people and got them to the point of marrying.
Still, even as I sometimes wonder if some family member resents us for denying them the opportunity for a large traditional outing - of which there are so few once you're a working adult - I still don't think it's wise to hold an expensive wedding party, much less take a loan for it. After all, traditionally, weddings were oragnized and funded by the guests, not by the newlyweds.
Our idea is to do the whole celebration thing in a few years. We'll renew our vows for an anniversary and do all the planning then.
10/10, good memories, no regrets.
Still wasn't free though; creating an event even for just the two of us required money.
Our friends did a basic courthouse ceremony in town with a restaurant party afterwards, and they spent less than we did (if you count in the cost of of flight and hotel into it). Me and another friend did their wedding shots though.
My point is that even when you're not doing for others, weddings cost money for the same reasons that vacations do. Setting aside time and space for a group of people to have a good time together is very hard to do without running into expenses.
People in this thread saying they spent next to nothing on their wedding are like those who boast that their staycation cost $12 for the bottle of wine.
Saying that they decided not to celebrate getting married is a more straightforward way to say the same thing, which is fine.
But the "hurr durr you don't need all those expenses, my wedding cost $3.50 in court fees" signaling isn't any better than "We had to cut on everything and had a cheap wedding, in the $30,000-40,000 range". The latter isn't cheap, the former isn't what people would call having a wedding, and in both cases there's a surprise about other people not wanting the same thing as you do (whereas you, of course, did it the right way).
In the end of the day, if you want to spend a day in a certain way, and you spend your money to do it, then it's the right way for you to have a wedding and the right amount to spend on it.
The only important thing to not leave out is to have space, respect, and care for you and your own happiness in your own wedding, and have agency in how it all happens (you as in you AND your partner in all of the above).
And looks like that's exactly what you're doing with your plan. Congratulations on your marriage!
Yeah, we had to put 10x as much for a downpayment for a townhouse in the Bay Area two years ago.
Let's say, saving on wedding to buy a house ain't working no more in this economy.
We managed to keep our costs down to $5k before the pandemic but it was hard and stressful.
City. Hall. Dang it I’m calling it a night.
There is an anecdote in Naples 44 about how the narrator's "fixer" in Naples had had a side gig as an "uncle from Rome" at funerals. By turning up in the right suit with the right accent and social graces this would enhance the social status of the deceased.
There used to be something of a market for "professional token Westerner" in Chinese events. I've no idea if that's still a thing.
About ten years ago, my wife and I visited China (with private guides). We were in a medium-sized town -- don't remember which, but might have been the one with the panda preserve. We had lunch scheduled at a local restaurant in town.
The restaurant was on the second floor. As the elevator went up, we heard a thumping sound like a bass drum. The elevator opened and we were in the middle of the start of an elaborate wedding. It seems that the restaurant was booked for this wedding, but we still had seats off to the side.
It was just coincidence that we got there just as things were getting started. As we made our way around the outside of the room, we happened to pass the bridal party.
As we were passing, the bride-to-be stopped us an graciously thanked us for coming to her wedding (in English) and said they were honored to have us.
It was very surreal. The wedding itself was like a mini rock concert with many people on stage at various times -- including (I remember) two women in white dresses rocking out on electric violins.
I'll agree with others, this was unlikely to be an accident. But hey, you were entertained and they got to show off their English!
Something that often happens with men: they tend to (on average) not be as big social butterflies as women, and so any past friends they had fade into the background/disappear. It takes time/effort to keep relationships going.
"Why most men don't have enough close friends"
* https://www.ctvnews.ca/lifestyle/why-most-men-don-t-have-eno...
"Men have fewer friends than ever, and it’s harming their health"
* https://www.vox.com/the-highlight/23323556/men-friendship-lo...
"Men’s Social Circles are Shrinking"
* https://www.americansurveycenter.org/why-mens-social-circles...
"Men struggle to keep friends — and it’s hurting their mental health"
* https://globalnews.ca/news/6112225/male-friendship-mental-he...
"More than 1 in 7 men have no close friends. The way we socialize boys is to blame":
* https://www.latimes.com/lifestyle/newsletter/2023-10-10/more...
Also, with people having fewer children (if any), support structures toward the end of life are getting smaller and smaller.
Thanks for reminding me of our shared joy of words. :)
R.I.P. Dad.
There are law firms already doing this. From a quick search of my area (Toronto, Canada):
* https://www.millsandmills.ca/areas-of-practice/wills-estates...
* https://ontario-probate.ca/estate-administration-executor-se...
* https://mcdonaldestateservices.ca/services
They don't market it as "facing death alone" though, they market it more as "giving the family time to grieve" and "getting complex paperwork right"
But talking to his wife and family in the receiving line was super-awkward. I hope they found it at least epsilon comforting.
About 50 of the people that I used to work with showed up to his partner's house for the "wake". We were the majority of the attendees. It turned into kind of a reunion for us as well.
His partner genuinely appreciated how much we all cared for him even so many years after not working together.
RIP Chuck, we still miss you buddy.
(One of my favorite Chuck stories that any time he started at a new company, he would always set the variable part of the MAC address on his workstation to C0FFEE)
It's only really noticed when it's a small service.
In the USA if you're a veteran or veteran associated the local VFW will send out a color guard to attend.
How many staff vs other attendees?
I don't see the value of that scenario. Who is saving face?
Going to your dad's or your husband's funeral would already be pretty depressing. For it to be a poorly attended funeral would make it even moreso, for some folks.
Especially if you're big on the idea of the deceased living on in the memory of all the people whose lives they touched. Or if the deceased actually had a great many friends, but lived to an old enough age their friends predeceased them.
Plus, if you're going for the type of funeral with lots of hymns and singing and prayers and suchlike, a few more voices can help things along.
And while you might strongly suspect the surviving relatives are all indifferent to the funeral being poorly attended, it's not like you get a do-over if it turns out on the day they're less stoic than you imagined.
Maybe all their friends already died. Maybe they just were never social outside of their family.
Whatever the reason, nobody should have to go into a relative’s (or, really, anyone else’s) funeral and see it empty. That’s going to do nothing but twist the dagger of the death more.
As someone that has had to grieve alone, I don’t think you understand the comfort that comes from having somebody there.
Also, this is most assuredly a service they'd be providing. Nobody is going to be "gouged". Nothing is being "gamified". Nobody is "pulling one over". Those are all based on an assumption that this isn't part of a planned process, which literally every part of a funeral is.
But I wanted to say that you're quite right that it's very helpful to have someone to hear. The people who live on with memories of the departed need to have their stories heard.
His brother organised the funeral and accepted this offer from the undertakers. His brother is a practicing Christian. I had the impression that the numbers were mostly inflated to save the minister from the shame of giving a memorial service to someone so few people wanted to remember.
https://youtu.be/0HGgzK2yVX4?si=D_XIp8f2siDTo9ow
The professional mourners included actors who wore masks of the deceased and any prominent ancestors, and imitated their mannerisms and speech to the best of their ability.
Reminds me of the images of George W Bush as a chimpanzee. Didn't see any more such images when he got his successor.
If you're referring to nradov's comment, 白猴子 (lit. "white monkey") is a commonly used term in China for a token Westerner.
He asked me (along with the rest of our group) to be in his wedding. He was the first of my friends to get married.
When I arrived I was appalled at the amount of money I was expected to pay. I paid for the plane flight across the country, yes that was expected. I got to the hotel and checked into the room he reserved for me but I had to pay for that (I would have gotten a cheaper hotel if I had known). The next day we drove out to a tux place and I was fitted for the tux. And I had to pay for that too, I think it was like maybe $150 to rent the tux. I was blown away by the costs of everything. Then during the wedding I find out that I'm an usher, I was just there to walk guests to their seats.
I think I paid like $600, not something I could easily afford 23 years ago.
It wouldn't have big that big of a deal if I had known beforehand but the costs were completely unexpected. I know better now. And have happily paid, but people getting married should be upfront with their wedding party how much it's going to cost them to be in the wedding.
All 3 of them being for close friends and family, I have come to understand the expectation to be:
If it’s too much, or you don’t want to travel that far, or you’re busy— no worries! If you do, great, we invited you because we want to celebrate with you too, so why not make a big trip of it?
And then usually followed by a more casual reception closer to home for those family and friends who wanted to make it but couldn’t for whatever reason.
Are you not from the states?
It's common knowledge / assumed that you pay for everything beside dinner and drinks.
That is fine. I think what is missing is the communication about these in the story.
If you choose and book the hotel room for me I will assume you will pay for it. If not you should make it very clear what is the cost to me and make it clear that it is optional. For example by saying “The reception will be at the X hotel. Most of us will stay there. The rooms for x night will cost Y. Of course we understand if you shop around, but do let us know if you want us to book a room at X for you.”
Same with clothes. To be honest unless explicitly agreed i would assume everyone brings their clothes from home. If you insist on people wearing matching outfits and you don’t want to pay for it… it is hard to make that happen in an ethical way.
Basically just some elementary level of awerness that while the day is Very Important for you it is just a party for others, and also that people have different financial situations.
For those who wonder, I’ll save you the google search: yes the movie has been made and is called “the professional bridesmaid”. it was released in 2023.
Anyway, we ended up getting married in the Seychelles and it was blissful and zero stress... and cost a lot less than a normal marriage. That was 34 years ago so something must have worked.
I didn't do it, but did see one ;)
Obviously, you can have a small scale wedding in your home country. But a lot of people feel they ought to invite their second-cousin-twice-removed and their family of five, while spending £200 a head on venue and food costs.
If attending the wedding needs a £1000 flight and a week off work, your guest list will drop from 100 people to 10.
It was a very sweet event where the registrant and their assistant were clearly hopeless romantics - they told us, true or not, that they had won the in-office ballot for who could marry us after we charmed the intake panel when we went in to book - the historic room was intimate and charming and the party we organised that evening for unsuspecting local friends was a huge success.
All up it must have cost us less than two hundred euros, and was an unutterably perfect day. And our unexpected guest took a great video (which seems to have been lost somehow :-)
For some people, simple and small is impossible to beat!
That didn't work (in fact wasn't intended) for my niece when she got married.
The hotel deal (all inclusive in Cyprus) made it much cheaper for them than an equivalent do in the UK - e.g. cheaper extras such as videographers than in the UK, bigger meal, etc. The resort-style hotel was also cheaper than staying in the UK and the long lead times made flights / bookings quite affordable. Some of the guests treated it as an annual beach holiday with added party.
(Personally I thought it was ghastly)
https://www.larchipel.com/
I do not know which cultural background you are from, but with my background, guests generally show up with Hallmark® envelopes containing cash. If you budget assiduously it may even be possible to turn a profit on the reception.
And this no doubt made great sense when people got married young, and someone gifting them a set of pots and pans was just what they needed.
In the present age, where people frequently live together before marriage and get married later in life, they generally already have all the pots and pans they need.
So often the couple will either say they don't need any gifts, or they'll end up with luxury replacements for what they already had (e.g. copper bottomed pans to replace stainless steel)
You might not consider it a loss but if inviting your second-cousin-twice-removed and their family converts £1000 of cash into £1000 of luxury saucepans you end up with a lot less cash on hand.
If couples need things they set up a registry for any items they want. If there is no registry, bring cash. :)
The general expectation is either you'll buy a gift or give cash (to at least cover the rough cost of you attending).
So we had to fly from Edinburgh -> LHR -> Seychelles
Looking at the current price from the same travel company and hotel it would be ~£8K - still cheaper than most weddings. The actual cost of the "wedding" part was pretty small.
Edit: One thing I do remember is that flight out was full of stressed out newly weds!
(Of course, you could just invite fewer people, either.)
https://www.wsj.com/lifestyle/weddings-falcons-raptors-ring-...
What could possibly go wrong?
In the past, you had more relatives than spots. Now many people have more spots than relatives.
I was talking about this a while back with a co-worker about 20 years older than me: when I got married (around 15 years ago,) we spent like 6 grand, all in. He said 'man, when I got married we used the rec room at our church for free and got a sheet cake from the grocery store.' That would have been in the early 80's. He and his wife are still married, and, so far as I can tell, have not suffered from the lack of a supremely expensive wedding.
(When the spending is crazy, one must ask what 'for what are they compensating?').
1: We compromised; the ceremony was all us, her mom planned the reception, with input from us. It is still mind-boggling to me how much her mom was invested; they normally get along fine (both before and since), but I was seriously worried that planning the wedding would destroy their relationship.
Of course, if you want to discard the research and stick with your anecdotes, it was partly funded by a charity founded by a guy who believed in 'strong families'.
[1] http://before-i-do.org/
[edit] nevermind, the the posted link claims the figures are controlled for several factors, including income and education, which both correlate with wealth.
The pandemic taught me that absent forced social interactions such as work meetings, water cooler chat, etc... it takes deliberate actions to maintain social relationships, more so the secondary relationships. It's just too easy to dive into our work all day without speaking to anyone not in our direct line of reporting.
Everyone gets laid off, we aren't special here, but what's a little unusual is that tech employees are highly migratory.
You get out of college, and you move to one of a handful of tech centers, in the US and around the world. And then -- fostered by the company -- you build your new social circle out of everyone you've met at work who is in the same situation of having just moved a thousand miles and started a new chapter of their life. You go out for dinner and drinks after work, you start boardgame nights, you play in a work-based soccer league. Your entire social life revolves around your friends from work.
And then, the company decides to cut headcount.
Tech employees have it a lot easier than, say, factory workers in most ways, when we're laid off. We've probably got more savings, our job market tends to be hotter, and we're not looking for work in one of the two places in town, one of which has already laid us off.
But it really takes a knife to your social circle, which stings, even if you're not the person laid off. I'm not sure it affects people who are working a job in their home town, with all their old friends and family and social activities linked to geography instead of employment, in the same way.
I suppose I've personally been very fortunate to remain friends with a lot of people from my childhood, and meet others through them. Even the people I have met through friends only recently, feel more genuine than older personal connections made through work. (None of my friends spend personal time with people they've met through work, either!)
Interactions with work people will always have that veneer of trying to look and sound one's best in the professional sense, in protection of one's career. In friendships you shouldn't be afraid to show your flaws, imperfections, personal beliefs, personal history, the squishy parts.
In which LLMs continue to ruin everything.
Without that, who would even bother?
I wouldn’t blame people for using chatGPT to generate more formal/canned sorts of speeches, but the man/maid of honor speech is imo a terrible application for that.
Not unless you add that context to the prompt, anyway.
edit: no pictures.
https://bridesmaidforhire.com/about
2) The picture seems to suggest that professional bridesmaid's job is to be uglier than the bride's, go figure.
...or an engineer that builds the bridge between reality and the image people want to project about themselves. Amazing food for thought.
"Everyone knows" that your wedding is the place to show off your strong social ties. What do you do when the deadline is approaching, and your stomach starts sinking in dread and shame as the people in your Rolodex aren't as numerous or committed as they should be?
(besides Glantz's income, obviously)
Whether the service is pathetic or not depends on how it's used.
Uber for Friends.
There was netflix show with it as a subplot.
There was a phone app, and you could just hire a friend for an afternoon to hang out.
Honestly, finding new friends as a grown up, especially as a man, is very hard. But I rather have my wedding alone with just my family than with some random people I pay. I'd rather not have any party before the wedding than with people who are not my real friends. Maybe that's just me but I find this "trend", if you can call it that, a dystopia.
We don't need more fake friends, we need less.
I’m guessing the 100k/yr is revenue not profit.
(Also of course if it's a new baby they may just not have gotten around to moving yet. But 100k doesn't exactly make you fabulously well-off in Manhattan.)
Don't you love capitalism? It wrecks your support networks, then provides a substitute solution for a fee.